That whole supply/demand thing isn't a myth?
I think there is more to consider about this. Supply/Demand is nothing NEW. What is interesting here is a key component of "efficient markets" - that of "perfect information". Companies spend a lot of money on market research - which is essentially an inefficient cost in the market that perfect information would eliminate the need for. Now, you can never truly have perfect information, but you can get efficiency gains.
In this example, the crowd used online petitions to communicate a problem seeking a better market solution. That's the reverse of market research. It isn't "crowd sourcing", which I would argue is still initiated by the company. This is more like "crowd based" or "crowd initiated" (someone will coin a better term I'm sure). So, what I would ask is, generally speaking, will the use of online petitions (directed at specific companies or the market in general) become a new trend that leads to faster development of products and services for which a true demand exists?
It is kinda like having a kickstarter without the fundraising or the idea, just getting people behind the "problem" and establishing a viable market for whatever solution emerges.