Is it any wonder the gamers extend the "boundaries" of the game to include the entire gaming infrastructure? The gaming companies say, "these are the games, Here you can get hit other cars, or trick another user into losing they cyberberries. But this part is not a game, and you should behave honestly". The gamers see it holistically, they would steal the game from the gaming companies if they can, they will steal the cybergoodies from the companies if they can, they will run the game under virtual machines and use software to change the game state and cheat.
After encouraging and rewarding such behavior "inside the game", trying to discourage it "outside the game" is not going to work. The gamers do not agree with the gaming companies on what "inside" and "outside" of the game are.