On "why does NetApp sell their PCIe NAND flash card $30k?", here is your answer, Chris Rima: http://blog.zorinaq.com/?e=37
In a 3 words: because NetApp can.
It's not the components or engineering behind the card that cost $30k. NetApp prices it so high because the card boosts the performance of their filers by about the same amount as a ~$50k shelf of SAS disks (click that link and go read NetApp's own marketing documentation). They have got to have price points that make sense to customers.
(I know a fraction of you will think "No way!". Well, arbitrary price markups on enterprise gear do exist. This NetApp Flash Cache is effectively priced $150/GB. How do you think that certain competitors can even sell _enterprise_ flash at well below $10/GB? We are not talking 25 or 50% less, but a whole order of magnitude less expensive!)