Steve Jobs urges record companies to drop DRM

paxmaniac writes: Reuters reports that Steve Jobs is urging the 'big four' record companies to drop DRM. According to Jobs:'If such requirements were removed, the music industry might experience an influx of new companies willing to invest in innovative new stores and players. This can only be seen as a positive by the music companies'

All well and good, but isn't this a little hypocritical given that iTunes sells DRM encumbered songs that are available at other stores (e.g eMusic) without DRM?