An anonymous reader writes: The recent "Information Revolution" campaign littered across London's underground has been unveiled as the duplicitous sham that it is. Posters and flyers lead readers to question the legitimacy of information obtained from a market leading single supplier i.e. Google, and attract readers attention to 'join them' in their Ché Guevara-esque revolt. The online campaign (http://information-revolution.org) develops the theme, quoting unsupported statistics such as 75% of people in the UK access online information via a single provider, and making tenuous links between using single suppliers of online search and having limited choice when watching television news channels. The reality of the campaign is far from laudable, as the provider of the Web site is online PR firm Profero (http://www.profero.com/uk/) whose clients include ASK and Yahoo (search marketing). Fortunately the bloggers drawn to the site were sharp enough to smell the rat that lurked behind the well glazed exterior, and by and large snubbed the spurious arguments being put forward as part of this ad campaign, to the extent that the web editors were forced to concede ground and amend their opening blog entries.
The only questions being ASK'ed now are who is clearing their desk following this disastrous attempt to underestimate the intelligence of their target audience.