ICLKennyG writes: "There are benefits to having an iconic logo like Apple's or Starbucks. The associated immagery with a brand can shape public perception about the company. Fortune details a list of 12 major companies and the history behind their logo change and rebranding. They discuss successes such as Walmart, IBM & BP and flops like Kraft, Starbucks & Xerox."
ICLKennyG writes: Canonrumors.com has been given a cease and desist for trademark infringement. The site in no way looks like Canon, nor represents Canon. The lawyers 'co-operation' to this point has been to say that the domain owner gets nothing and has to shut domain down. This site is nothing but Canon FANS wanting to talk about upcoming cameras. Seems as if Nikon is hitting them so hard on the product front that they are now suing their own consumers.