For many people being told a story IS fun. I enjoy watching a heavy movie from time to time because it's thought provoking and the emotional pull is a nice experience (from time to time). I read books because of the thrilling events captured in words. Games don't have to lack a story to be fun. Uncharted 2 has won many awards for its storytelling and has been reviewed very highly, having great game play that is entertaining to the player. You brought up Final Fantasy... have you ever played any of them? They have some of the deeper stories in videogaming. Try telling a Final Fantasy VIII fan that the story isn't "grown up". Final Fantasy X had many far reaching philosophical elements regarding death, reality, companionship, love, destruction, all wrapped up in an entertaining experience that brings you closer to the characters. Just because you shoot someone, or kill some ravenous bird every 25 steps, doesn't mean it's an emotionally empty game.