Cintia Barreto writes to mention a Red Herring interview with Jordan Greenhall The CEO of DivX talks about the company's roots, a little bit about YouTube, and how entertainment technology grew out of the file-sharing days of the late 90s. From the article: "We sat down and said what you just created will do these things, people will adopt it, they will use it to transmit high-quality video, probably movies, probably television shows, probably porn--on the Internet--and in this domain and in this particular way. In some timeframe, they will want to be able transmit that from the PC into the living room. It will be the kind of content that wants to live in the living room--just like what happened with MP3. You had music files sitting in your PC and you wanted to take them portable. Somebody had to invent the portable MP3 player. In fact, I was at MP3.com at the time, I got to physically touch the first MP3 player ever made. It was made by these guys from Korea--it was literally duct tape."