Microsoft needs to remember that this is 2013, not the second half of the 1990's when the PC OEMs existed purely to support Microsoft and Intel.
The computing world has moved on (e.g., into mobile computing) and guess what, Microsoft missed yet another paradigm shift (the first being that Microsoft famously missed the onslaught of the Internet in the late 1990's).
So Microsoft is whining that they are being left behind by their PC partners; the very same PC partners, by the way, from who Microsoft has schemed and managed to suck nearly every last dollar of profit via the quasi-legal leveraging of the Windows monopoly.
Now there is a new means in town for the PC hardware OEMs to make money, and it does not require continuous bowing towards Redmond.
While the OEMs are trying to assure that they will not be subjects of Microsoft ever again. Microsoft is yelling at them, "follow us, we are the leader." But it is falling on deaf ears.
I can see why Microsoft is whining. Microsoft is becoming increasingly irrelevant.