Seriously Google needs to look at how much shaving off the Do no Evil badge will impair their brand.
Personally there are three products I use and think are important from Google.
1) Google search - best search I know.
2) Being able to ask a query (Google search) through the browser address bar, hence Chrome.
3) Chrome - best browser I know (Mac)
These are very heavily counterbalanced by the very close to evil if not evil level of disregard for / productization of private information.
I also am feeling fatigue from how in your face Google is. If they have a dream of stealing eyeballs from Facebook fatigue well, Google is leading the pack on fatigue - being sold, being networked, etc. If they every happen to make a not-evil service that becomes popular for some group of people, it will be axed in a year. So I have stopped looking to Google for solutions and this has cost them a lot of good will / care about what they do in my book. They constantly cut themselves off at the knees and are becoming more microsoftian each year.
If Google would focus on search and making things useful for people (like for example, contextual help and debugging through a knowledge base and context recognizer running on mac/pc/linux/android) they can do well. But their constant failures in the social and product development realm is a serious distraction. Google needs to reevaluate if they want to be seen as relevant. They don't actually have anything except the ad and phone business that seems worth their billions of cap.