What's the point of this article, and why the comparison with Apple?
The answer is quite simply: http://adage.com/article/digital/mac-pc-battle-microsoft-winning-perception/136731/ (as linked in the summary) Title being: "In Mac vs. PC Battle, Microsoft Winning in Value Perception" which pretty much sums up the comparison to Apple.
TFA basically claims that Microsoft is winning ground in the popularity contest which makes the price tag seem more appealing.
I personally don't agree, as many others point out in here, (the majority of) people look at the price tag first and don't understand the difference from Windows 7 to 8. They just need something that works, and all they know is that others buy PCs.