And if the head of household is unwilling to buy an Xbox, there's no gaming at all, so what's your point?
My point is that far more gamers are willing to buy an Xbox 360 and connect it to a TV than to buy a PC and connect it to a TV.
If you can point to anywhere where I claimed this was a free of cost solution
The presumed free of cost solution, from the gamer's side (not the developer's side), is to use the console that one presumably already bought sometime in the past seven years. But as the article points out, the console makers make it cost-prohibitive for a small developer to gain access to those gamers who already bought a console.