This sounds like aversion therapy. People will begin to associate pr0n with suffering animals and not want to view it any more.
Leave it to PETA to drain the fun out of our lives!
Somehow a subset of slashdotters has been getting reasonable posts (front page articles) tagged as trolls. Although these posts present a point of view that the archetypal slashdotter might disagree with, they offer a glimpse into marketing and real world considerations that aren't always visible to the slashdot community. Two cases in point.
Everything that can be invented has been invented. -- Charles Duell, Director of U.S. Patent Office, 1899