Read up on rules on monopolies. If you have a dominant position in one area and use that to gain an advantage in other areas, that's when you are in trouble. If no such rules were in place, the natural evolution would be that one company crushing all the others. Be thankful that that this is happening. It's good for you in the end.
Fully agree. However, when does one thing (search) become two things (search, maps), in which the one is used to abuse the other? Based on the suggestions here, the only thing that Google can do is provide an interface for customers to choose absolutely everything. However, where do you draw the line? What if I want my searching based on a specific algorithm - have google leveraged their ad presentation infrasstructure into the algorithm development business? What if I want them to use a different ad server? What if I want them to use a competitor's font - are the typesetters being disadvantaged here?
What if we parametricize this - are they extending search into restaurant reviews - should Yelp sue? What about the whitepages - should phone information services sue? Etc, etc.
There's an insidious aspect in that because Google's product is free, every aspect of their operation can be seen as another 'free service' that is connected (illegally?) to their search operation. Is Maps another service or just another way of showing search results?
I could see a clean break with a service like Mail - that has little to do (from a user's standpoint) with their core search business, though on the biz side of course they're both part of the ad business. So if they're popping up GMail on top when you search for Hotmail (they don't, btw), that would be one thing. But simply presenting search results on a map, or showing a map of a locality that is searched for, calling that anti-trust is brainless.
Two other things: 1) Companies shouldn't have to guess what can be construed as anti-trust under very creative definitions, they should be given notice first. 2) There's a clear conflict of interest when the body that fines you gets to keep the loot.