Because Amsterdam is not in the UK...
The Dutch television distribution system is kind of weird. The BBC does not allow any provider but the old fashioned cable companies to distribute BBC1 and 2. As a kind of compensation the alternatives offered by the digital-over-the-air-TV-providers and these fibre providers is to offer BBC world. Yeah right... that doesn't do it for me.
There is a lawsuit going on at the moment that challenges exactly this 'bbc1 and 2 only on cable' deal.
Some cities in the Netherlands already have broadband fibre options for residential connections. Living in one of the pilot areas in Amsterdam, I am currently enjoying 20 Mbit/s (symmetrical!), but could go up to 100 Mbit/s (also symmetrical) if I'm willing to pay more.
Internet service can be combined with telephone and radio/TV. RTV is converted to old fashioned cable signal in your home, which with good cabling (and proper channel separation (which they did take care of)) gives excellent TV image quality, without slow channel switching, digital artefacts, and one-TV-only downsides typical for other digital TV services.
The good thing is (IMHO) they separated the network itself from the service providers, so you can have your choice of who (and what) you pay for. I'm just getting internet, because the TV package is missing BBC1 and 2 due to stupid monopoly of the old fashioned cable companies.
Are you sure you want to suggest another wrong unit?
Why won't sharks eat lawyers? Professional courtesy.