Seriously I do not understand people like you. Apple clearly make very good products which are exceptionally popular. They are extremely skilled at giving things a slick well integrated feel, good visual design and good usability. All of those are very important and useful skills. Apple's skill is doing something formerly unpopular better than the first movers and making it popular.
But why pretend that their expertise lies elsewhere? It doesn't but that does not in any way detract from their products.
Again really good technological sythensis is very innovative in itself, and a rare type of innovation. What is the bigger invention, inventing something fundamental, or figuring out how to do something really well that can make that fundamental invention useful? Lots of people have ideas, those only take an hour or a few minutes. The hard work is the thousands of hours in perfecting an idea, not the spontaneous "concept" moment. Few companies have the wherewithal to do product design really well.
For example, I just got a quad-core Nexus 7 for software testing. I was amazed that even though it has 5-10x the processing power of the 1st generation iPad, the user interface is 5x slower. Now this device has one primary job: to be a user interface. Google is full of smart people and has had years to get it right. But they haven't. This is just one of the serious flaws in this device, and point to lack innovation of concept synthesis.
If you remember 10 years back, apple was a small underdog company... not popular. They became popular on the back of their products, their quality, and innovation - not marketing as you present. Their Ad budget is surprisingly small, like 1/4 of Samsungs. Google is going to spend 1/2 of Apples whole budget on just the Moto X.