My phone was on DND. Didn't help. Still sounded like my house was on fire.
That seems like a really bad idea, DND is there for a reason and pretty much for sure indicates you are not in a position to do anything (on the other hand, it should not block out the weather alerts I guess). If the alert overrides DND I can see a ton of people turning it off.
If you look into it at *all*, AMBER alerts have been even less useful
I would submit they have been less useful because they were not in the past going to individuals on such a wide scale - it's easy to miss a billboard and by the time you are past to forget what it said. To me it seems pretty obvious alerts would be noticed by a lot more people going to individual cell phones and actually make it quite likely someone would see and report the car if the search radius is large enough. Also it may well have an impact of forcing the kidnapper to release the child once they realize many people will be looking for them... "security theater" is accidentally an excellent term because sometimes it has a very real psychological effect on a criminal beyond the actual effect, but the impact and benefits are not zero.
Normally I am not a "think of the children" kind of person, no. But in this one case the threshold of annoyance is so low and the potential/upside to helping so great that I can see it makes a lot of sense to have a system like this in place.
it's that it's in fact extremely rare
Which is why I find an alert acceptable because it will not happen often. If it were not rare an alert of this kind would not be acceptable.
the "solution" spends an absurd amount of time, money, and attention
Once the system is in place there is hardly any money involved in sending out an alert. The attention is minimal and the system can be used in other very obviously useful ways like very localized flooding alerts (which I've gotten).
And the implementation was so bad it managed to piss off people instead of encourage them to help.
That's the only part that needs some fixing, but I would warrant even a lot of pissed off people were still looking for that car.