EAS alerts can be helpful, but they have become so abused that 90% of the alerts are not actually emergencies, and most frequently are not even close to being emergencies worthy of alerting everyone with a cell phone.
A confirmed tornado is an emergency. Doppler readings favorable for tornado formation are not.
An amber alert is not an emergency, let alone activating EAS for the initial alert and every 10 minutes thereafter with a repeat of the original message.
A fast-spreading wildfire is an emergency for the people in the affected area. A car fire on the interstate is not.
A suspicious person in the area is not an emergency.
I've gotten alerts for all of these. I ultimately just turned them all off. If I hear thunder, I check out my Weatherbug Elite. If I smell smoke, I look outside for the fire. I quite frankly no longer care if some negligent parent failed at their duty to protect their child.
I don't see how they expected any other outcome when they started expanding the scope of what constitutes an "emergency."