"...and we passionately believe that working in partnership with ISPs to develop first-class, safe, legal, digital music services is the way forward."
Digital music services that are controlled by BPI members that is. Not music services controlled by "new media" companies or independent record labels.
"the [ISPs] need to educate their customers not to steal music..."
The ISPs need to educate their users not to take advantage of the fact that modern packet-switched networks make it very easy to transfer information and that ultimately music is just information. The ISPs need to educate their users that only the big, 20th century media companies that grew big by distributing music on plastic discs of various sorts (when that was the most technologically cutting edge way of distributing music) can distribute music in the 21st century, even when music consumers are voting in droves with their wallets and saying that they aren't so interested in plastic discs of finite capacity containing semi-arbitrary selections of tracks any more. The ISPs need to educate their customers not to circumvent these old business models. Also the ISPs need to educate their users that the copyright laws of the printing press era are rigid and unchangeable, even when they are spectacularly unsuited to and incapable of dealing with "mass piracy" brought on by the aforementioned ease of transferring information.
Yes, that's what ISPs need to educate their users about in the eyes of Big Media.