I'm right there with you. I'm no fan of Whole Foods or homeopathy. I wanted to bolster your point a bit...
When you absolutely know that your products do not do what they claim to do
The trick here is that the packaging of these products cleverly avoids ever providing any guidance for usage. It never lists 'indications' like a traditional pharmaceutical package. These products are packaged advertising the contents, and that's it.
Believe you me, if they crossed that line and promised that this product is an effective treatment for this malady, then the FDA would crush those companies into tiny pieces that could be taken orally or rectally. Instead, the promotion of these products is performed by acupuncturists, herbalists, and other quacks who fly under the federal government's radar.
Whole Foods isn't the witchdoctor, it's just the enabler for the witchdoctor's patients.