For those curious to why Google raised a ruckus about this, there is a concept that once a word has become used in the more generic sense that the term may be used by other companies
That's not the whole story here, though:
After Google demanded that the definition be changed and the Council add a disclaimer
Ungoogleable adj.--Describes a concept that cannot be found using lesser, inferior, and possibly hazardous search engines, but readily available using Google's superior technology; nothing is impossible for Google, your new best friend! Sign up for Google+ today!