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Pirates as a Marketplace 214

John Riccitiello, the CEO of Electronic Arts, made some revealing comments in an interview with Kotaku about how the company's attitudes are shifting with regard to software piracy. Quoting: "Some of the people buying this DLC are not people who bought the game in a new shrink-wrapped box. That could be seen as a dark cloud, a mass of gamers who play a game without contributing a penny to EA. But around that cloud Riccitiello identified a silver lining: 'There's a sizable pirate market and a sizable second sale market and we want to try to generate revenue in that marketplace,' he said, pointing to DLC as a way to do it. The EA boss would prefer people bought their games, of course. 'I don't think anybody should pirate anything,' he said. 'I believe in the artistry of the people who build [the games industry.] I profoundly believe that. And when you steal from us, you steal from them. Having said that, there's a lot of people who do.' So encourage those pirates to pay for something, he figures. Riccitiello explained that EA's download services aren't perfect at distinguishing between used copies of games and pirated copies. As a result, he suggested, EA sells DLC to both communities of gamers. And that's how a pirate can turn into a paying customer."

Comment Re:Wait, really? (Score 0) 1053

People who make 16.5k in the US before taxes do not pay federal taxes, and in fact get a welfare check from the government in the form of the "Unearned Income Tax Credit".

In Mobile, Alabama, there are 15 insurance plans for a 35 year old that cost under $125/month, far short of $2200 a year.

Comment The SEC doesn't get Viral Advertising (Score 2, Interesting) 265

War Eagle to all, and I can't believe but totally understand the short-sightedness of this.

The SEC became the best conference in college football because fans are rabid. They live, eat, breath this stuff year round. They talk about it year round. Trying to control pics/video/texts from a SEC game is impossible from a practical standpoint and stupid from a marketing standpoint. You want more people talking about your sport, openly, and while there. That increases your brand penetration and desirablity.

Comment Re:Two words: Capitalism Failed (Score 2, Insightful) 591

1) Social Security money has a negative rate of return.
2) Social Security money is not put into a bank where you get to draw from in the future. The money you pay in now is used now. It does not even have to be used for health-care.
3) If you've ever seen a couple try to live on Social Security, you'd be mad about #1 and #2.
4) $100/mo from 18-65 in the S&P 500 is about million dollars, which would give easily 80,000 a year withdrawal without hurting the principle, or 6600/month to live on. The highest social security comes out to about 20,000 a year, or 1600/month. Social Security hurts those it is supposed to help.

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