Apple became a little less offensive in their saturation advertising, filling every space, every blog and every forum with their marketing bull shit, mind you only a 'little' less offensive and, that's only because they were losing. People got pretty sick of it and paid out the Apple trolls by attacking Apple at every oppurtunity.
The current Apple iPhone is still last years Android phone. Apple's biggest blunder this season was not to produce a phablet as well, huge mistake, this makes the Apple iPhone look even more primitive as for the bling gold colour, dumb.
The Phablets are currently getting the lions share of media space (apart from the short lame paid for spurt by Apple, with the idiocy of higher graphics performance against phones with 2.5 times the pixels to shift). A high resolution large screens are driven by performance, hence it has a high impact on perceptions of value and the 'price' that can be charged. Clearly Samsung is committing fraud to inflate the prices and profit margins of it's products (what does this have to do with Apple, nothing, so piss off Apple trolls).