Just as Viacom employee Jon Stewart appears to believe his bosses are making a mistake
in taking Viacom content off of YouTube, it looks like NBC employee and Saturday Night Live creator and producer, Lorne Michaels can't understand NBC's position on YouTube
(found via GoogleWatch
). The interview of Michaels is especially interesting, because it was a Saturday Night Live clip of the infamous "Lazy Sunday" music video that is often credited with putting YouTube on the map. At the same time, however, almost everyone admitted that it did wonders in revitalizing SNL's reputation (as well as boosting Andy Samberg's reputation to new heights). Yet, NBC's lawyers shot it down
, limiting the benefit to SNL. It appears that Michaels understands that, and says he wishes they could put more of the show on YouTube: "YouTube has been great for us." He also understands the promotional aspect of YouTube: "I think it's simple for me. If the work is good, I want the most number of people to see it -- period. Anything that leads to that would be my objective." As for NBC's new deal with News Corp to distribute videos: "I think it should be clear, I don't quite understand what NBC is doing with Fox." Apparently, the lawyers and decision makers at these entertainment companies never bothered to talk to those who actually understand what the audience wants. When your decisions are driven less by pleasing your audience and more out of some kind of fear of changing business models
, you know your strategy is doomed.