As it sits, you're looking at putting down an additional $10k on a car *JUST* because it's electric, while the typical price-conscious consumer looks at that money difference and realizes that they can actually just get a whole lot nicer car instead.
I suppose I'm an "atypical" price-conscious consumer, because I looked hard at the costs... and chose to buy electric because it's cheaper. Sure, if you just look at the vehicle price, gasoline-powered vehicles are less expensive, but when you factor in fuel and maintenance costs over a suitable time horizon (I chose 8 years), gasoline isn't so cheap. Even without any subsidies, I found that the break-even point was just shy of 6 years for the less-expensive EVs (LEAF, i-MiEV, etc.), at least for my driving patterns. With the federal and state tax credits available, it was two years.