Why are so many of you afraid of change?
Once you've completely misidentified the problem, you'll never find the solution. But I'm sure it makes it a lot easier to dismiss criticism if you can pretend it comes from somewhere unreasonable.
The fact of the matter is, people love change... iff it's change with significant benefits. People like changes for the better. I've heard "I wish this worked that way" a hundred times, and people are ecstatic when you come back and give them an update that makes it work the way they said. People love change if it's a genuine improvement. People only hate change when they can't see any point to it. They may not be formal about it, but everyone runs a bit of a cost/benefit analysis in their minds, and when there's an obvious cost for no significant benefit, or to fix "problems" that they never saw as a problem to begin with, they react negatively, because that's the logical response to a change of that nature.
Why is that so hard?
Irrelevant question. The important question is, "why is that even necessary?" It might have a good answer, but if you can't make that answer clear to people, expect them to react negatively when you ask them to do what they see as unnecessary things for little apparent benefit.