Let's start with physical packaging. Whatever happened to the days when a fish would be packaged in yesterday's paper, small parts (screws and bolts) came in a little cardboard box or paper bag, and some stuff wouldn't be packaged at all? These days, some packaging (most notably the so called blister packaging) can be deathly dangerous to open. I'd like to propose one single, simple rule for packaging: one should be able to open it by hand. I'll make two exceptions: stuff that is notoriously easy to steal can go into blister packs, and it's acceptable to require a knife, key or any old sharp implement to cut packing tape.
Then there's labelling and pricing. Another simple rule: either provide a label or price tag that comes off clean, or don't label at all. When I buy a present for someone, a book, a DVD, a bit of wood that I intend to finish properly, a glass ornament, whatever, I would very much like the object in question to look nice. So why is it that shops insist on using labels that will tear when removed, and will leave a nasty gooey residy that won't come off no matter what? I can kind of understand putting such labels on packaging or on paperbacks... but not on expensive gifts.
And finally, there's the matter of "packaging" software. Some more rules:
- I DO NOT WANT software that I run only "on demand" to install some resident "helper" software to check for updates or whatever. You can check for updates when I start your program. Are you listening, Apple?
- I DO NOT WANT to answer the same questions over and over again whenever I install an update of your software. An update should be just that: replace the software that is already there with no questions asked; do not treat it as a more or less fresh reinstall. Are you listening, Zone Labs / Checkpoint?
Major issues to be sure... Come to think of it, if this is what I worry about, I suppose I have a pretty good life.