Correct me if I'm wrong, but the case for Net Neutrality could easily be made by asking everyone opposed to it the following question:
"Do you support the ability for telephone companies to charge you different rates based on who you're calling instead of long distance charges?"
I would think it's a pretty obvious "no". We don't want the telephone company charging us different rates for calling Papa John's pizza instead of Domino's, right? We certainly don't want to get charged a different rate for calling one radio station over another (you know Clear Channel would want to work out some kind of deal).
Why does it seem logical to allow for broadband companies to pull this kind of stunt?