And I think a lot of you are confused by that. Samsung is just selling hardware. Apple is selling hardware AND creating an ongoing income stream from its ecosystem. Apple focuses on and accomplishes far higher customer retention numbers to sustain a longer purchasing cycle by consumers as the market matures. And it shows in the margins and the premium that Apple is STILL able to command for its products (despite what the emotionally-driven people on slashdot think).
From a business perspective, Apple is beating the holy crap out of its rivals and as the market matures pure hardware makers such as Samsung are being forced into more defensive positions. It's obvious just looking at the relative margin numbers.
Statistics can be very misleading, particularly the idiotic 'global market share' statistics the media seems to love to quote. The simple fact of the matter is that Apple is not diving head-first into lower economic zones. It's dipping its feet in from the higher zones but from Apple's perspective there's just no point trying to run after customers who don't won't provide any meaningful ongoing income to either Apple or Apple Developers. This also supports Apple's premium pricing model because, to be frank, the consumers of its products tend to be the same consumers who spend significant amounts of money just on telco. In the U.S. and other economically mature zones, Apple's premium is barely 1 month's phone bill. Not enough of a reason for those people to switch to a cheaper device.
China is certainly different in this regard, but Apple's business model is still generating enormous revenue and profits so to say that they are somehow 'losing' in China is losing sight of the bigger picture. Apple will tune its model but they will always sell at a premium to other devices. There's no reason for them not to.