Mac OS X on non-Apple hardware?

Lank writes: According to an article on CNN Money, Parallels and VMware can not only run Windows on Macs, but also allow OS X on non-Apple computers! Serguei Beloussov, the CEO of SWsoft, parent company to Parallels, insists that this ability is not deliberate but rather a byproduct Intel's built-in virtualization technology. "I wonder what Steve Jobs is going to do, because there is so much pressure to run Mac OS on non-Macs. There's no technical reason not to do it. He's so proprietary about everything, yet it could be a very strategic move for him to make," CEO of VMware Diane Greene said. But I feel the decision still belongs to Jobs.