Just watch the talk as the commenter after you did.
For all those that want wikipedia to serve adds instead of begging
Why not make a GreaseMonkey plugin that replaces the beg add for a real add for the page.
and donate the add money directly to wikipedia
Beg add gone and money coming in, all problems fixed.
and adds will only be shown to people who want them, no add block needed.
No time to make it myself, but it should be easy to make.
If all the world's economists were laid end to end, we wouldn't reach a conclusion. -- William Baumol