Comment User attitudes towards search are the problem (Score 1) 154
I can't help but think the only long-term way to reduce the effectiveness of these kinds of SEO tricks is to remove all storefronts from Google results. Even that isn't foolproof certainly, and I'm sure that online shopping sites will then just use non-store entry pages. But these SEO tricks work because many people, when they want to buy something, just go to Google and click on the first link presented, which I don't think anyone knowledgeable about web search will think is a good idea. That behavior has to change, and until Google gets serious about informing users about it, or Google somehow loses its place as the #1 search provider and whoever takes its place does so, SEO will probably continue to be big business, and Google/Whoever will continue having to run around putting out little fires.