Wowhead sells out to Affinity Media

MattHock writes: Wowhead, the fastest growing database of World of Warcraft in-game information, has been confirmed as having been sold to ZAM (Affinity Media), owners of several other WoW databases, including Thottbot and Allakhazam. Until recently, Affinity was also the owner of IGE, a highly controversial company that sold in-game wealth for real life money, until Affinity recently sold IGE, which Wowhead claims as the reason they allowed the sale to go through. But did ZAM really sell IGE? Industy insiders highly doubt IGE and ZAM actually distanced themselves from each other, believing that the supposed sale was just actually a means of restructuring to hide the relationship, similar to how IGE's relationship to Thottbot was hidden for a number of months through a convoluted set of parent companies.