Submission + - VISA's anti-cash commercial
David Savoie writes: "Sunday, December 3, 2006
Just another cog in the wheel?
A new VISA television commercial depicts cafeteria patrons moving smoothly through the check-out process, like parts of smoothly operating machine. Smooth, that is, until one "trouble maker" uses cash instead of his credit card. Then the whole "machine" comes to a standstill. The other "cogs" are presumably irritated until the offending cash user is checked-out, the patrons resume using credit cards, and the world is "good" again. Aside from the implications of using perceived social peer pressure to make non-credit card users feel ostracized, what do you think of VISA's proposition that credit cards take less time in the check-out line than cash? Is that accurate in your experience. I use credit cards for convenience, but I don't think they speed up the check-out process at a bricks and mortar retail establishment, do you?"
