I agree with you up to a point. If your customers are complaining about paying you $110/hour, you're doing it wrong. I charge my customers $110/hour (when I do hourly work) with no complaints. When doing work as IT professional that charges the going rate that most IT professionals charge, the part that customers like most is customer service - hold their hand and reassure them that they aren't idiots for "breaking" their speakers by muting the sound on accident, and don't say anything negative about the $35/hour guys, just point out that you got the problem resolved and you will continue getting problems resolved, every time, and they'll come back.
Whether they make bad business decisions or not is irrelevant. Of course they are making bad decisions. Small business owners, by and large, don't know how to be business owners. But as an IT professional, when a business owner brings me a hare-brained scheme to improve their technology, I see it as a sales opportunity, not a "stupid owner/stupid idea" scenario.