I don't see how Google can lose, in light of how MS seems to be hell-bent on killing itself with the atrocious Windows H8. What Google's doing is actually innovating. Yeah, it's a playground for a couple of geek billionaires. I don't see that as a bad thing at all. You can argue persuasively that the company has jumped the shark and is no longer "doing no evil," but they're investing big bucks into pure research. Once in a while they come up with the (tm)Next Big Thing, like Android, and they make a killing. Meanwhile, Ballmer throws chairs and tries to *copy* Android smartphones even on the Windows desktop.