You have to sell software to commercial customers. In order to do that it has to be competitive with comparable offerings, but be better overall. It also needs a large user base, so that it becomes an industry standard piece of equipment.
Music, design and video editing folks at the low end of the industry are notorious for pirating software. But who cares? It's not like they can afford it in the first place. They're not making any money. They're not customers, but potentially later on their ability to work fluently with the software might help them get a job with one of your commercial customers.
$10k software doesn't just sell itself. You need a sales and marketing staff to get the commercial interest. the pirating part is just free crack for potential users.