They were never a price oriented company.
This is not true at all. Nearly all markets Microsoft entered they underpriced, usually a lot. Operating systems, server
software, office suites, you name it — MS products were always cheaper than the then incumbent. What MS always
did was to establish a proprietary lock-in by embracing, extending and extinguishing existing standards, so that they
could avoid lowering prices — software having fat margins, former incumbents would underprice MS once they lost in the
market, so avoiding a price war was of essence.
As far as I know this is the first time Microsoft enters a new market — actually, reenters a redefined market, as they failed to
develop the market for tablets with their MS Windows for Pen Computing OS version and are now playing in a renewed by Apple
and Google market — overpricing it. Netbook history, where Asus created the market with GNU/Linux and forced MS to lower the
price on MS Windows XP, seems to indicate where will MS Windows RT prices will go after a few months. Downhill.