Nothing more than a brand? Perhaps on the consumer side, but they are one of the only soup to nuts technology providers for large enterprises. IBM got out of the PC/laptop business and HP put the future of their PC/laptop unit in question while Dell has shown they are committed to staying in the market. If you want to consolidate your vendors and purchase servers and laptops from the same company, Dell is the only obvious choice currently. A few years back they miss stepped by offshoring their tech support, but they have since brought it back to the states and quality has improved. With their purchases of EqualLogic and Compellent, Dell is also becoming a force in the SAN market. Other strategic purchases such as SecureWorks, Force 10, and Kace shows that Dell is willing to diversify to continue to stay relevant while continuing to server their core x86 market.