"If you haven't seen the words 'health care' in news headlines lately, you must be living under a rock."
Or perhaps you aren't an American.
There's a difference between questioning a theory based on evidence to the contrary and questioning it simply because it is controversial. One of the few other scientific theories that seems to enjoy this distinction is the theory of evolution. However, you'd be hard pressed to find as many slashdotters making the same argument against that theory.
As he stated at the beginning of the demo, the plugin was still in development and there appeared to be a multitude of sliders and settings to set in order to get any particular photo to come out 'just right'. I'm assuming he had limited stage time and felt that saving all those settings to be loaded on an as needed basis would save time.
Otherwise, would you have been more content to sit there and watch him fiddle with sliders and settings for 5-10 minutes per photo in order to achieve the results he produced with saved settings? In fact, he explicitly stated that he was loading some presets.
Additionally, if you look at the file size column when he loads the pre-defined parameters, they are single-didgit file sizes, Most likely 1 KB each.
Imagine someone who's never been exposed to company A or their products, but runs across company B products, which are a derivative work of company A's products.
Now imagine that this person enjoyed company B's products so much that they had to have everything that relates to it, so they go out and but all related works produced by company A. Now remember, this person may have otherwise never been exposed to company A's products if it weren't for their exposure to derivative works produced by company B.
Don't tell me this would be a rare occurrence, for this has happend to me many times with respect to music, video, and written works. I have, through consumption of products that infringe on copyright, spent money to acquire the works that inspired them to begin with.