We are moving more and more to a culture where it isn't individuals who bear the consequences and take the responsibility for the risks they take, but governments (and to a lesser extent employers and other groups). This shift has come disguised as the offering of "free" services -- a way to take responsibiliy and stress off an individual's life and simplify some of the choices they make.
However, it is now up to whatever group has taken responsibilty for the risks to keep costs down. The individual is no longer as motivated to make correct choices on his or her own because they have no exposure to the true cost of those risks. So, the "group" (bureacracy?) will step in and make those decisions -- sometimes for the better, sometimes for the worse, but in almost all cases undoubtedly leaving many unhappy.
It's not really surprising... this is how we've been voting as a country for years. This sort of thing will expand to where employers or even governments are mandating certain diet, exercise and mental health requirements before individuals may participate or take advantage of health or retirement benefits (for which there may be no legal alternative).