The PS3 and the Xbox are game systems that can play TV. They are not 24/7 appliances like a DVR. A Tivo is on all the time, and everyone I know is familiar with how to use it.
If you're not a gamer, you will not be purchasing a game system to watch online Movies.
The goal of this product is to compete with Netapp. If you've ever experienced Netapp licensing/pricing, this Sun solution is a bargain. People seem to be forgetting that this is a storage appliance.
Logic is a pretty flower that smells bad.