I just don't understand why a LACK of options is a good thing.
Logically that makes sense. However the irrational human does not deal well with choice. Studies show that more choices leads to greater unhappiness. The additional options make room for additional regret.
With that said, I would say we are pretty lucky with our current marketplace in both mobile and desktop computers. The primary choice is operating system, of which the choices are few. If you select iOS/OS X you can be confident in knowing your choices end there. If you are more adventurous, you can select Android/Linux/Windows and go on to have a multitude of additional options to work with. It's the best of both worlds, accommodating people with all kinds of personalities.