John Scalzi wrote a hilarious exchange on his blog
the sums up perfectly why this idea is made of fail:
Sony BMG spokesperson: We're pleased to announce we are the final major music corporation to release electronic tracks without that pesky DRM! All you have to do is leave your house, go to a selected retail outlet, buy a special card there, go back to your house, scratch off the back of the card to find a code, go to our special MusicPass Web site, enter said code, and download one the 37 titles we have available, from Celine Dion to the Backstreet Boys!
Kid #1: Or, in the time it takes me to jump through all those hoops, I could just download all 37 of those albums off of Pirate Bay.
Kid #2: Or, I could just scratch off the back at the store, record the pin number, go home and download the album through a Tor connection, so you can't trace my IP number.
Kid #1: Also, what's with this first slate of artists? Celine Dion? Backstreet Boys? Kenny Chesney? Barry Manilow? Are you high?
There's much more, but I didn't want to jack his entire post.