To ensure that the IAB and its members properly respect individuals' privacy, I suggest that any members, employees, or affiliates of the IAB be required to publicly post their own data that is of the same kind they collect. This means their own political preferences, purchasing statistics, and location data, etc. should be available to the public, in real time. And, while I'm sure the IAB would be eager to comply with this simple request in a show of good faith, this requirement should carry the weight of law.