I lived on my street, in the next to last house built, with no option for cable at all. DSL sure, but there was no cable on my side, and no plans to build it.
I called, I chatted, I mail-bombed the board and executives with a copy/paste chat session which went so horribly wrong I would not have bought the company's services if it had been available the next day.
I saw a cable truck on my side of the street, 4 years after the last house was built. Nothing but satellite dishes on this side. I got DSL, which was re-branded AT&T two months in, and I was furious, but I trusted satellite less.
I got the $20/no naked DSL for 4 years, and finally upgraded to a faster speed. The cable co can go fuck themselves, which is exactly what they have been doing. They didn't call me to let me know it was available - they sent the same flier they have been sending for 4 years, when it has not been available.
I gave the co. my phone number, a very pleasant woman called me after my mail-bomb and apologized that they didn't have service here, and sorry that the representative took 30 minutes to not figure that out. So they have me as a lead. A simple call and some negotiation on price as someone who raised awareness of failures in their process, and I'd be a happy customer.
Still on DSL. Cable co can't be bothered with me, apparently. Or with informing customers that a cable has been laid and service is available.
Doing nothing for their non-customers, and would-be customers, despite having it pointed out to them.
Zero incentive indeed, even after having put in the cost. Sending someone out to knock on my door would have given them years of continuous service upgrades. Guess they don't care.