Their entire business model is making money by suing "infringers". In this case, the economic value to Righthaven is INCREASED by someone else posting it in its entirety.
Under that model the value of the work is defined by their profit from a lawsuit. So if they win and get a settlement, the value is increased; thus, on appeal, they will lose. But now they expended all these legal fees, and have taken a loss. Their license on the article now has a negative value; thus, on a second appeal, they will win.
The question we need to ask is how many appeals will land this in the Supreme Court? If it's an odd number, Righthaven will spiral into bankruptcy. If it is an even number, Righthaven's business model will make them an unstoppable profit machine.