bhagwad writes: Brazil's IGB Electronica filed for the "iPhone" trademark way back in 2000 and it wanted to retain exclusive rights to the name. Apple didn't like this and filed a lawsuit. The Brazil's Institute of Industry Property (INPI) sided with IGB saying that Apple had no right to use the name "iPhone" since it was already taken. Apple appealed that. In a bizarre ruling today, the appeals court overturned the lower court's ruling saying "all the (Apple) product's renown and client following have been built on its performance and excellence as a product." So that's ok then. No exclusive trademark rights for someone who filed for it eight years before the iPhone was even a product. This begs the question though...why did Apple even take this to court? Shouldn't it just accept that someone else trademarked the name and move on?