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Submission + - How Facebook Sold You Krill Oil

An anonymous reader writes: With its trove of knowledge about the likes, histories and social connections of its 1.3 billion users worldwide, Facebook executives argue, it can help advertisers reach exactly the right audience and measure the impact of their ads — while also, like TV, conveying a broad brand message. Facebook, which made $1.5 billion in profit on $7.9 billion in revenue last year, sees particular value in promoting its TV-like qualities, given that advertisers spend $200 billion a year on that medium. “We want to hold ourselves accountable for delivering results,” said Carolyn Everson, Facebook’s vice president for global marketing solutions, in a recent interview. “Not smoke and mirrors, maybe it works, maybe it doesn’t.”

Comment Re:What a bunch of Luddites (Score 1) 101

Give it the ability to back up? Why the hell would we want to waste our time doing that?

Yeah, pretty much my exact first thought too... Even if it can only back up at a few dozen feet per hour, after a few days, it pops back out of the hole and they can work on it without a herculean effort.

For that matter, why can't they just drag it out? Connect it to a big-assed winch outside the tunnel, and pull. Certainly seems like a hell of a lot less work than building an access shaft.

Comment The practical answer. (Score 1) 246

We have an awfully lot of boy-scouts in this discussion, and while I only believe about 10% of them, they do actually give the right answer if for the wrong reasons.

The real problem with knowing things you shouldn't comes from your (in)ability to act on them, and the risk of accidentally letting something slip at the worst possible time.

Consider the best possible case - You find out about a major organizational change, and have some ability to position yourself to exploit it. That happens once a decade, at best, and a lot can go wrong (while you position yourself to take over as the regional director of IT after a merger, you later learn that the buying company plans to 100% centralize their IT infrastructure and you don't even have a job - Or the exact opposite, you start looking for a new job and later learn that those employees who stuck it out through the merger got some insane multi-year severance package).

Now consider the worst case - You company's stage four drug looks awesome, highly effective with low side effects, and the FDA will rule on approving it next week. You buy a shitload of stock. Option 1) The FDA approves it, you make a fortune, and the SEC immediately starts breathing down your neck. Option 2) the FDA rejects it for unknown reasons, and you take a bath.

Basically, your FP has the right idea - Play ostrich. Every time you visit Joe's computer, he has facebook/youtube/a game up and you have to clean out hundreds of porn-related spyware sites? You see nothing. Who cares about Joe - Best for your sanity.

Comment Re:Change for the sake of change (Score 1) 240

This is done so they can pretend to be looking for workers, when in fact they are trying NOT to hire anyone so they can meet the government's requirements and employ more lower paid H1B visa workers. There are actually HR seminars about how NOT to hire people while still complying with the requirements of looking for work.

http://www.youtube.com/watch?v...

Comment Re:I'm bitching about SQL Server Management Studio (Score 1) 240

The database name is not chopped off in an abbreviation, that's the server (and instance) name that's being abbreviated, and the database name is not visible at all on the tab.

Luckily you can customize which things get put on them. For example in SSMS 10.5, menu Tools/Options, expand Text Editor in the tree view, and select Editor Tab and Status Bar. My preference is database name and file name.

Dunno why the tabs don't expand to show everything when there's available space. Come to think of it, I don't think I've ever seen that. Tabs in Firefox are fixed width too, truncating with an ellipsis instead of using the available space.

Comment Re:Wrong door? (Score 1) 33

Sure, cuz they want to get home in one piece. But I've never seen a drunk step carefully once they're out of their car. Because it's primitively understood that falling down is generally vastly less dangerous than getting in a car wreck.

In the dark, a drunk would've tripped on the single step up to my stoop.

Comment Re:My $0.02... (Score 1) 33

I wonder if one's ears are pretty much blown out when firing any kind of serious firearm indoors, without ear protection. That's another reason I don't want to have to reload, as I might be pretty disoriented after the first shot.

Comment Re:A pump action BB Gun (Score 1) 33

This'll make RG cringe, but it occurred to me that I'm not looking for "stopping power" (as in putting the guy down) in a firearm and load, I'm looking for "repelling power". Because, as I said, I don't want to kill or seriously harm anyone. I want him to run off, not bleed out in my living room.

It seems like if someone wants to kill me, they can just jump me as I come out of my house, or follow me to work and jump me there, or to the grocery store and gun me down in the parking lot. I'm not worried about people wanting to come into my house to kill me, and who are willing to risk their own lives to do so. There's easier ways. And I'm not going to get into a shoot-out in my home, nor am I going to try to flush them out if they lie in wait somewhere downstairs.

I can't do anything about my vulnerability to someone wanting to kill me, so I'm not trying. I just want to be able to get an intruder to leave my home immediately. So I'd favor something typically non-lethal, especially considering in California they like to charge people with crimes for defending themselves and their homes/businesses, so it would be a plus if I had the legal standing of using something that didn't qualify as "deadly force".

But unfortunately the less the lethality of a load choice, the more that reloadability comes into play. For me it would be a balance of potentially killing or maiming, versus having to only say it once. And I think I would weight it in favor of the latter. I.e. I don't want to have to reload in a panic situation, so it's got to be a strong enough single response, to dissuade those even high on something, but should be no stronger. Or as close as I can get to this, I think.

Comment Re:From the pdf... (Score 1) 201

No, the best part is that NASA were able to prove 1000 times more accurately than the Chinese that the "engine" produced NO thrust and that there are some inaccuracies that they haven't eliminated.

...By arbitrarily ignoring the design used by not just the Chinese, but also the British, and coming up with their own entirely different and untested version. "Hah, we've proven that your Bugatti Veyron can't do 0-6 in under 2.5 seconds, because we tried it in our Ford Fiesta and it took over 9 seconds!".

Wee bit of "Not built here" syndrome, I wonder?

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