Mmmm, I think your view is overly simplistic; here's my expanded view:
Firstly (1), The Kindle is awesome. Not perfect, but after roughly (and literally!) 2000 years, someone improved the book. Will it take, mmm, 5 or 10 more years get he new form right? Yeah. (And can we take a moment to reflect on the 'holy crap' aspect of improving something as durable as books?) The hounds of anti-DRM and anti-stuff-in-general-that-does't-work-exactly-the-way-I-say-it-should can bray on, but if they are that concerned and passionate about it, I'd like to see the results of their labors.
Secondly (2), as Amazon hasn't yet seemed to respond in any real way to the Kindle-DRM (as opposed to the PC), I suspect --via the 'proof is in the pudding' argument-- that they don't give a crap.
Corollary (2.5), it has been publicized and well analyzed that it is the (traditional) book publishers that want the DRM and are scared by e-books; this year has seen a large increase in the number of titles available and the sales figures for e-books. You can thank Amazon, largely, for that. In all seriousness, while e-books are as inevitable as digital music, I worry that these kinds of 'shenanigans' will slow the transition, even if they are are necessary (See point 4.)
Thirdly (3), the idea that 'They', as in the idiot masses, are, well, idiots is so... 1990's
Finally (4), "They' have come to depend on the fact that 'you' are doing what you do, even if they don't understand it (See previous point